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Hello,
welcome to my research portfolio!
I'm Kashwi, a growth analyst in the fintech industry. Using technology to elevate everyday experiences, I weave stories that drive innovation and growth. On a quest to master the art so dear to me, I continue exploring new horizons where storytelling meets technology.
Thanks for visiting!
My Portfolio
An analysis of why WhatsApp struggled in India’s UPI market and what new entrants can learn from it.​​​​
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Skills: Market Analysis, UX Evaluation, Competitive Landscape
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A compare and contrast of two quick commerce leaders from a UX Perspective
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Skills: screen-by-screen analysis, UXR Methods
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A case study improving Spotify's algorithm for Indian music.
Skills: Secondary Research, UXR, Back-end analysis​​
My application to INDmoney in 2023 following which I took on a UXR Intern role.
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Skills: screen-by-screen review, onboarding optimisation
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A case study on how a financial goal tracker and analyser could make a daily use-case for CRED.
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Skills: User Interviews, Wire Framing, UXR Methods​
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